Pioneer Seeds South Africa

Served as the strategic marketing and digital agency for 5+ years supporting all marketing functions that included social media, website development and management, app development and management, event support, print and digital advertising, adhoc strategy and design as well as internal engagement campaigns and tactical campaigns.

Role
Director at ID8 Collab

Year
2020-2025

Collage of images related to agriculture and Pioneer seed products, featuring farmers, seeds, crops, and farming equipment, with Pioneer logo and slogan 'Made to Grow' in the center.

Brand Digitalization

Created digital platforms for an agricultural heritage brand that brought them into the digital marketing space.

Farmer Centric Communication

Created communication that connects through relevant platforms targeting farmers, employees and leadership.

Person in a blue checked shirt holding a laptop displaying a website related to agriculture and products, standing outdoors in a field of green crops.

Marketing Support

Created strategic communication pathways that consistently updated every year and aligned with business objectives.

Two smartphones displaying an agricultural app with green-themed interface, showing sections for agronomy, sales, yield calculator, and plant disease detector.

51% ↑

Farmer App Customer Uptake

83% ↑

Overall Engagement Increase Over A 3 Year Period

92% ↑

Internal Engagement Increase Over A 3 Year Period

A collage of agricultural seed packaging and promotional material from Pioneer Seeds, featuring images of crops, seeds, and fields, with various charts and product information for crops like white maize, sunflowers, and yellow maize.
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